Interactive

Internet Trends & Marketing

Why Internet Advertising?
  Does Internet advertising belong on your media plan? This is the question everyone is asking. CEO's are asking their brand managers. Brand managers are asking their agency account managers and account managers are asking their media departments.The answer most certainly is YES - regardless of the brand you manage or the category in which that brand competes.
 
Banners Build Brand
  The humble banner ad, maligned for low response rates, is a favorite whipping boy of the press. But as we reported last week, direct mail response rates have experienced a similar decline and, in some instances, deliver no better response than the average online clickthrough rate. Luckily, a growing number of experts are concluding that clickthrough is a flawed metric that ought to be, in the words of online research authority Rex Briggs, "abolished." Instead, branding should be the focus; AdRelevance reports 63% of all online ads are created for branding purposes.
 
Source: Iconocast
Rich Media
  From the day banners added a tiny dose of motion through a technique called GIF animation, which significantly boosted response rates, online marketers have sought to increase the effectiveness of advertising by experimenting with a host of Web technologies known collectively as rich media. While the potential for creativity keeps expanding, questions about practicality and effectiveness linger.
 
Source: Iconocast
Report Card: eBusiness 2000
  During 2000, the number of World Wide Web users grew 38% to 337.95 million, while ecommerce spending worldwide more than doubled to $271.94 billion, according to IDC's Internet Commerce Market Model.
 
Source:IDC
Internet Spending Undeterred
  Although the halcyon days of extravagantly priced Internet stocks are gone and may not return for many years, if ever, the real business of building an Internet-based society continues at a rapid pace, with the bulk of ebusiness investment (more than 85%) coming from brick-and-mortar companies. The "online" economy is starting to resemble the "offline" economy.
 
Source: IDC
E-mail Landscape
  E-mail is the most popular online activity, practiced by 96% of online users (Jupiter Media Metrix Jul. 1999). NetValue reports that, on average, U.S. users sent and received 75 e-mails this July. Because most e-mail, such as lists, newsletters, "cc's" and spam, is unidirectional in nature, users typically receive twice as many e-mails as they send.
 
Source: Iconocast
Infrastructure Spending by Online Marketplaces Will Reach $80.9 Billion by 2005
  Business-to-business Net Market infrastructure spending in the US will grow from $2.1 billion in 2000 to $80.9 billion by 2005, according to Jupiter Research, the worldwide authority on Internet commerce. In addition, the report finds that growth of private Net Markets will drive much of the future spending on technology and services required to integrate an Enterprise's business partners into a collaborative commerce environment.