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Client Guidelines for Preparing Electronic Ad Materials for Production
PDF
The PDF format is the preferred format for file submission. Careful
attention must be paid to the proper creation of PDF files to ensure
that they will reproduce correctly.
** Please contact your sales representative for specifications
on creating proper PDF files.
Accepted Native Page File Formats
Page Layout Application – InDesignCS, QuarkXPress
- Cygnus accepts current versions of InDesign and QuarkXPress
files.
- Ads should be created to correct ad size dimensions. If you
are unsure of the ad size, please contact the publications advertising
service representative.
Vector Art Programs – Adobe IllustratorCS, Macromedia
Freehand
- Cygnus accepts current versions of Adobe Illustrator files,
and Macromedia Freehand 9. Files should be saved as an “Illustrator
EPS” or as an “editable EPS” in Freehand.
- Supply all final vector EPS files that are used within the
page layout application.
Photo Imaging Programs – Adobe PhotoshopCS
- Cygnus accepts current versions of Adobe Photoshop files.
- We prefer 4/color images be saved as composite TIFF files or,
if a clipping path is being used, as an EPS file.
- Supply all images as either CMYK or grayscale high res. (300
dpi) images.
- Black and white line art should be in bitmap TIFF (1200 dpi)
format.
Fonts
- Use Postscript Type 1 fonts and include both the appropriate
screen & printer
fonts that are used in the page file. Avoid using TrueType
fonts.
- Do not apply style attributes to fonts from within page layout
application.
- LaserWriter “ City ” fonts (i.e. NewYork, Geneva,
Chicago etc), cannot be used in production. There are no matching
printer fonts.
- If any customized fonts are used in page files or fonts are
used in vector EPS files, both the screen and printer fonts must
be supplied.
Page File Print Outs
- Supply final color or b&w laser printouts at actual size
(100%) with no corrections noted. If the image area in the page
file exceeds the size of a laser, the customer should maintain
100% output. Tiled proofs can be submitted. If a reduced-size
laser is provided, it should be clearly noted.
- If possible, its beneficial to output final printouts with “registration
marks”. This places crop marks on the edges of the file,
and also prints the name of the file at the top of the page.
- Note any special instructions directly on your provided laser
proofs.
- If fifth or spot colors (actual PMS color) are to be used,
they should be clearly indicated.
How to Get Your Files to Us
Accepted Removable Media
Electronic Delivery
- E-mail – Please contact your ASR for an email address.
File(s) must not exceed 5Mb in size.
- FTP – If file(s) are larger than 5Mb they can be sent
via our ftp site –http://webftp.cygnuspub.com.
Detailed instructions are provided on the web site.
Contact Information
For technical questions please contact the CTP department:
New York - 631-963-6376
Wisconsin - 920-568-8331
Please
note: Cygnus Business Media will not be held responsible nor issue
any make-goods for electronic ads that do not follow these guidelines.
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