Cygnus Business Media began as a small customer-focused publishing company almost 40 years ago by acquiring its first publication in 1966. The magazine, Photo Trade News, was launched in 1937 and became the flagship of Cygnus Business Media. It is still proudly serving the photo trade industry today as PTN magazine.

From its humble beginnings, Cygnus continued to grow through new product launches and acquisitions by always focusing on its markets and its customers' needs. As its customers' needs changed and evolved, so did Cygnus' portfolio. Today, Cygnus Business Media is one of the nation's leading diversified business-to-business media companies, providing millions of customers annually with over 150 business media options, including business publications, trade shows, online opportunities, custom publications, directories, buyer's guides, advertising card decks, research and more.

Cygnus Business Media ranks among the top ten publishing companies with more than 500 dedicated media professionals available to help our customers and clients meet their advertising and marketing goals with integrated media solutions. Today, Cygnus Business Media is still customer-focused with four distinct divisions to serve our customers and clients -- Cygnus Publishing, Cygnus Expositions, Cygnus Custom Marketing and Cygnus Interactive, each working together in order to provide integrated marketing opportunities.

The Cygnus Publishing division serves more than three million readers each year and is staffed with award-winning writers and editors. Many hold significant association positions within the industry served, consistently maintaining a strong connection with readers by working directly with the market on issues of interest.

The Company's 68 Web sites, managed by Cygnus Interactive and its group of talented Internet professionals, offers a full complement of updated industry news, award-winning editorial as well as online catalogs, email, and auctions. Many have been recognized by Internet and business-to-business community leaders for their unique features and distinctive interactivity. Cygnus Interactive's Web sites together attained nearly 100 million page views in 2002 attracting more than one million unique visitors.

Cygnus Expositions with its dedicated staff of trade show and conference professionals successfully manages millions of square feet of exhibit space, where thousands of exhibitors and tens of thousands of attendees each year converge at their 50 distinct business-to-business trade shows and conferences.

Cygnus Custom Marketing has been instrumental in building custom marketing plans for its clients. The division currently publishes 15 effective, single and multi-sponsored publications meeting the specific objectives of each client.