David
Parsha
Vice President - Cygnus Interactive
As Vice President of Cygnus Interactive, Parsha works extensively
with the publishing and expo divisions to deliver high-quality
digital products for the company's more than 30,000 advertisers
and marketers. He recently launched Cygnus Buyer's Guides, the
only industry directory that allows customers to strategically
target their placement, add links to press releases and showcase
products all in one area visited by thousands of active buyers.
Parsha spent more than a decade at Bloomberg, a leading global
provider of data, news and analytics, where he was responsible
for developing business strategy for Bloomberg News and Media.
The company is at the top of the financial media industry, disseminating
content through its news service, television, radio, magazine
and books for investment professionals.
As a project manager on several global initiatives, Parsha managed projects from the initial formulation process, through development, testing and final roll-out. He also directed the enhancement of Bloomberg news stories from text-based display to web-based display and was the liaison between the company and the United States Treasury on improving data dissemination for auction results.
